I can remember the crazy looks I would get back on ’09 when I would talk about CONTENT, CONTENT, CONTENT!
Business people just couldn’t wrap their head around how CONTENT could generate sales, leads and referrals.
It takes less convincing today and will take even less tomorrow.
Content marketing is hot:
Today, I get calls from people asking me about content marketing. What the heck is it? How do I do it? I think my competitor is doing it.
I go to meetings where other people are talking about content strategy.
But content marketing isn’t new.
Smart marketers have been practicing it for years. Actually, decades.
In 1895, John Deere launched The Furrow, a magazine that was intended to educate farmers about technology changes and best practice in farming — and John Deere products happen to be a very big part of that technology and best practice.
The Furrow is still published by John Deere today.
Educate, inform, inspire, assist, entertain. All viable goals for a content marketing strategy.
But the Internet changed the logistics
Geniuses like Bill Gates realized the advantages of the Internet immediately. Gates penned this in 1996 in an article entitled Content is King: