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Business blogs, also called corporate blogs, are the healthiest activity you can be doing for your company website. For more on “why to blog on your business website” – look for a post on this blog next week entitled “Business Blogging = Exercise For Your Company Website In More Ways Than One.”
Here are some of the best resources available in the area of corporate blogging:
Reasons Why Corporate Blogging Fails
This post from SEOmoz outlines the pitfalls that hamper many corporate blogging initiatives. Everything from corporate culture to being too “salesy” in your blogging is discussed. Start with this post.
10 Tips For Becoming a Great Corporate Blogger
SCOUT is a corporate blogging company that “walks the walk” instead of just “talking the talk.” You should check out the post linked above but also surf around their website to see how they are incorporating blogging into their greater company goals. There is much to be learned from this website.
Hubris or Humility: How Does Your Company Blog?
This is a great post from Matt McGee at Small Business Search Marketing. He argues against the use of a business blog to simply ” [stick] out [your] chest and say look how great we are.” He makes a great point through the use of actual blog posts and a bone he has to pick with Merchant Circle.
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{ 2 comments… read them below or add one }
Many small-business owners seem reluctant to blog, despite this being an easy way to help establish brand recognition and value. One of my clients, the CEO of a small outsourcing business, once told me he didn’t want to blog because he couldn’t control the respondents’ comments. Fair enough.
The problem is that we cannot control the opinions of other people, either. Folks are going to have an opinion about our brand, one way or another, and the wise brand manager is the one who is proactive, who promulgates his message, thereby highlighting his brand’s credibility and value. Blogging is an easy and inexpensive way to do this. And over time, you can reach a large audience.
Couldn’t have said it better myself John… Thanks for the comment.