Comments on: 3 Must Reads – Blogging For Your Business http://www.tinyandmighty.com/3-must-reads-blogging-for-your-business Wed, 16 May 2012 13:16:16 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Russ Henneberry http://www.tinyandmighty.com/3-must-reads-blogging-for-your-business/comment-page-1#comment-4 Russ Henneberry Tue, 16 Jun 2009 20:44:13 +0000 http://www.russhenneberry.com/?p=764#comment-4 Couldn't have said it better myself John... Thanks for the comment. Couldn’t have said it better myself John… Thanks for the comment.

]]> By: John G. http://www.tinyandmighty.com/3-must-reads-blogging-for-your-business/comment-page-1#comment-3 John G. Tue, 16 Jun 2009 20:36:05 +0000 http://www.russhenneberry.com/?p=764#comment-3 Many small-business owners seem reluctant to blog, despite this being an easy way to help establish brand recognition and value. One of my clients, the CEO of a small outsourcing business, once told me he didn't want to blog because he couldn't control the respondents' comments. Fair enough. The problem is that we cannot control the opinions of other people, either. Folks are going to have an opinion about our brand, one way or another, and the wise brand manager is the one who is proactive, who promulgates his message, thereby highlighting his brand's credibility and value. Blogging is an easy and inexpensive way to do this. And over time, you can reach a large audience. Many small-business owners seem reluctant to blog, despite this being an easy way to help establish brand recognition and value. One of my clients, the CEO of a small outsourcing business, once told me he didn’t want to blog because he couldn’t control the respondents’ comments. Fair enough.

The problem is that we cannot control the opinions of other people, either. Folks are going to have an opinion about our brand, one way or another, and the wise brand manager is the one who is proactive, who promulgates his message, thereby highlighting his brand’s credibility and value. Blogging is an easy and inexpensive way to do this. And over time, you can reach a large audience.

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