William Wallace: Tiny Business Owners, I am William Wallace.
Soldier: William Wallace is 7 feet tall.
William: Yes, I’ve heard. He writes blog posts by the hundreds, and if he were here he’d win dozens of sales over our Big Business Competitors by cold calling and sweet talking prospects.
I am William Wallace, and I see a whole army of Tiny Business Owners here in defiance of the tyranny of our large competitors. You have come to win this sale as a tiny business owner, and mighty you are. What will you do with that tiny and mightiness? Will you show this prospect that you have more flexibility, a greater understanding of their needs, and superior customer service to your larger competitors? Will you show them content on your website, distribute that content through social networking both on and off-line to show that you have are an authority in your industry?
Will you fight for this sale?!
Veteran soldier: Fight against that? No, we will run, and we will find a smaller project that is below the radar of our larger competitors.
William: Aye, fight and you may lose this sale, run and you’ll find smaller deals. At least for a while. And dying in your beds many years from now, would you be willing to trade all the days from this day to that for one chance, just one chance to come back here and tell our competitors that they may take some of our sales, but they’ll never take our tiny and mightiness?!
And here is the legendary speech …
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{ 2 comments… read them below or add one }
Love the Post and video, Russ.
“Go BIG or go home!”
“How long are you going to be DEAD?”
“If not NOW – When?
(Too bad Mel Gibson isn’t as fine a speaker in his private life.)
Thanks!
@Fred — Absolutely Fred — go for the big sale! Tiny Businesses can indeed be Mighty!