TweetThis is a very short video (3 minutes) with a powerful message from one of the foremost experts in Search Engine Optimization, Bruce Clay. According to Clay, online video is becoming more important to Google (and the others) as the universal search algorithm that is used to rank websites becomes increasingly focused on something Clay calls “engagement objects.”
Engagement objects are things like mp3 audio, maps, news feeds, and yes — probably the most engaging of all engagement objects — online video.
Thanks to ReelSEO for this video interview.
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