Build a Resource, Not a Brochure

TweetYou don’t need a dozen years of Internet Marketing experience to know what works on the Internet.

But you definitely need to understand this concept: You Must Build Something Valuable

It is no longer a viable online marketing strategy to build a brochure on the Internet that highlights your location, the benefit of doing business with you, pictures of you and your employees and a phone number.

You must build a RESOURCE.  Something worth pointing at.  Something worth mentioning to others on Social Networks like Twitter, Facebook or LinkedIn.

Take the Saint Louis real estate resource recently built by Kelsey Cottrell Realty Group.  This site offers far more than a simple brochure, it provides RESOURCES for anyone interested in purchasing real estate in Saint Louis.

Examples include:

• St. Louis real estate search
• Info about specific communities and school districts
• Foreclosure search
• Daily email newsletter
• A real estate blog

Although the blog portion of the site is still under construction, this will be one of the strengths of this website.  Using a blogging platform, Kelsey Cottrell will be able to create fresh, valuable and unique content for the search engines and their target market.

I want to hear from you.  What resources do you make available on your website?

Tagged as: email newsletter, facebook, linked in, twitter