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At the center of my tiny business marketing strategy is the content “hub” that resides on a business blog. I recommend using a WordPress blog over all other blogging platforms because WordPress is:
- Easy to use
- Search engine friendly
- Well Supported
- Stable (Is secure and doesn’t crash all the time)
- And Free!
Designing a WordPress site is very easy. You will find a theme and upload it into your ‘wp-content’ -> ‘themes’ folder on your server. Watch this video on uploading a WordPress theme for the full details.
I almost always recommend purchasing a premium WordPress theme because:
- There is usually support forums to lend a hand
- They are usually more search engine friendly
- They are usually easier to manipulate from the WordPress admin panel
I say “usually” because there are times when I have bought themes from developers and didn’t get the above benefits.
Use one of these premium WordPress theme developers to ensure that you are getting a high quality theme with all of the above perks:
iThemes - I use iThemes when I need a non-blog website but I want the ease-of-use and SEO benefits of WordPress. These themes are extremely easy to use with great functionality in the admin panel. In other words, you won’t need to know code or FTP to make many of the changes you will want to make.
Solostream - Solostream has an arsenal of outstanding WordPress blog themes. The layouts are very clean and they have some extremely cool features. The support forums are a little quiet for my taste but I haven’t needed them as the themes are very well developed. These Solostream blog themes are second to none in the area of allowing changes to be made without messing with code and FTP.
Woothemes - Woothemes has several very nice blog themes and a couple of good non-blog themes. The support forums are very active and I have been able to get quick responses to my questions from other members or moderators. The themes themselves are not the best in terms of allowing changes to be made within WordPress itself, but if you like the look of the theme out of the box or if you are not afraid of getting your hands dirty in the code from time to time — Woothemes is a great choice.
Image Credit: Kristina
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