Rick: Last night we said a great many things. You said I was to do the thinking for both of us. Well, I’ve done a lot of it since then, and it all adds up to one thing: you need to redesign this website on a flexible platform like WordPress.
Ilsa: But, Richard, no, I… I…
Rick: Now, you’ve got to listen to me! You have any idea what you’d have to look forward to if you stay on this custom coded HTML website? Nine chances out of ten, you’d wind up falling out of the Top 100 in the search engines. Isn’t that true, Matt?
Matt Cutts: I’m afraid Google would insist.
Ilsa: You’re saying this only to make me start using social networking sites like Twitter and Facebook.
Rick: I’m saying it because it’s true. Inside of us, we both know you belong on WordPress. If you go another year with that ghost-town of a website, you’ll regret it. Maybe not today. Maybe not tomorrow, but soon and for the rest of your life.
Ilsa: But what about us?
Rick: We’ll always have the old invoices I used to send you to get the tiniest little changes made to your website. By the way, do you ever plan on paying those invoices?
Ilsa: I said I would never pay you.
Rick: And you never will. But I’ve got a job to do, too. Where I’m going, you can’t follow. What I’ve got to do, you can’t be any part of. Ilsa, I’m no good at creating websites that do more than look pretty, and it doesn’t take much to see that the problems caused by being unable to add content to your website will amount to zero traffic and little participation in social media on this crazy Internets. Someday you’ll understand that.
[Ilsa lowers her head and begins to cry]
Rick: Now, now…
[Rick gently places his hand under her chin and raises it so their eyes meet]
Rick: Here’s Googling you kid.
And here is a clip from that classic scene:
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{ 2 comments… read them below or add one }
This is a great blog post, Russ! You effectively combine relevant information about WordPress, with “long-tail” search terms, and humor in your writing. The addition of the YouTube clip also keeps the reader’s attention while keeping the content short. Thanks!
Thanks Ed! I had fun writing this one — I don’t know if you saw last weeks that had Jack Nicholson from A Few Good Men talking marketing — http://www.russhenneberry.com/2010/07/traditional-advertising-is-dead/ — next week… Anthony Hopkins.