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While I was busy rushing a fraternity in college, Bill Gates wrote a prophetic article about the Internet.
It was only 1996, and the genius CEO of Microsoft had already grasped what many tiny business owners (and professional marketers) can’t wrap their head around.
The article was titled: Content Is King.
Fifteen years later content marketers, like myself, still battle the ghosts of traditional marketing on blogs, webinars and in client’s boardrooms.
Adoption is slow. But those that come to grips with the statements Bill Gates made in this landmark article are reaping the benefits.
While the article is short, there are boundless lessons to be learned.
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