TweetGoogle is looking for information on our websites.
Our job is to give it to them.
The information Google is seeking is this:
~~~ What keywords (if any) should I display this web page for in my search results?
We give Google this information when we do things like optimize the title tags on our website.
Cross linking is another way we give Google information about which pages WE THINK should be displayed and for which keywords.
What Does Cross Linking Your Website Mean?
Well… the sneaky guy that I am… I just gave you an example above.
Example of Cross Linking Appears Above
Go ahead… click on that link, it takes you to a page on my website that is about “Optimizing Title Tags On Our Website.”
By linking to that page using the words that I did, I am telling Google that this is the page on my website that is most relevant for information about ‘optimizing title tags’
Here is another example: my home page is targeting the term ‘content marketing strategy‘. So, it makes sense to my readers and to Google for me to link to my home page when I use this term on other pages in my website.
Start applying this to your web pages and blog posts, it will increase your Google rankings.
What questions do you have about cross linking your website? Do you have any other pointers you could give us about using cross linking effectively on a website?
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