[Video Lesson] Effective Facebook Marketing for a Graphics Design Business

by Russ Henneberry


This video lesson details a graphics design and sign business and their effective use of Facebook marketing.

This example uses a combination of a blog and a Facebook page to create a very powerful one-two punch.  This company really understands how to use social media and content marketing to drive business.

You can view the Oakley Signs and Graphics Facebook page here.
You can view the Oakley Signs and Graphics blog here.

This Part 3 of a 4 part series on effective Facebook marketing by real tiny business owners.

Check out this video detailing exactly how to set up your own Facebook page.

And here are the four Facebook marketing video lessons:

Video Lesson 1Facebook Marketing for a Brick and Mortar Business
Video Lesson 2Facebook Marketing for a Consulting Business
Vide0 Lesson 3Facebook Marketing for a Professional Services Business
Video Lesson 4Facebook Marketing for a Graphics Design Business

Here is what I see this professional services business doing well with Facebook:

  • Talks very little about their Signs and Graphics business
  • Knows exactly who his customer is
  • Creating an enormous community — – approximately 31,000 real estate agents  — around his customers needs
  • Syncing his Facebook page with a blog
  • Updating the blog consistently with non-promotional, valuable content for his target market
  • Creating tons of activity on the Facebook page (comments, “likes”, etc)
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