Have You Built a Better Mouse Trap?

TweetBuild a better mousetrap and the world will beat a path to your door.

- Emerson

Although it is difficult to argue with Emerson on many points, this one is debatable.

You have built a product or service that is superior to the competion because of X, Y and Z.

So the question is — is the world beating a path to your door?

Generally not.  It takes marketing and sales to bring that product to the masses and make your mouse trap profitable.

Online marketing is the most inexpensive and measurable way to get your message out to the masses.

Pick a couple of online marketing “channels” and master them.  Automate the submission of your message to the masses and move on to a new channel.

The world will not beat a path to your door, but you can beat a path to the world — and you can do it all on the cheap.

Tagged as: Business Blogging