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It’s a flaw that is apparent in us all.
We don’t usually go looking for solutions to problems that we don’t yet have. We fail to plan. We fail to look ahead.
When the problem finally becomes apparent, we expect to solve it NOW.
Now, now, now!
In this case, the problem we are talking about is getting SALES for your tiny business and the marketing solutions that fix that problem NOW are generally sloppy, unethical and in some cases illegal.
In all cases, the benefits you can gain from these types of marketing tactics are short lived. The purely ethical method for marketing on the Internet and getting results NOW is called Pay Per Click Marketing. You set up a Google Adwords or similar account and begin paying for clicks to your website. This method works very well, but the benefit of each click is extremely short. If you stop paying, the traffic stops coming.
Patience Is Required For Long Term Success
If you plan to have a sustainable business on the Internet, it will require first and foremost that you are selling something that is worthwhile. You will need to build something worth talking about on the Internet. This “something” is where your marketing must start. It is in the content of your product or service and in the content of your message.
How do you feel about this? Do you have the patience and persistence to create a sustainable business on the Internet?
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{ 2 comments… read them below or add one }
It’s definitely a tough road to walk and one that has its pros and cons. Just like everything else in Life owning a business is not an easy task to do. Although it should be one that you perform well with lots of patience, persistence, and efficiency.
It’s your investment!
@Ivan — an “investment” is exactly what this type of marketing is all about — and just like any other investment you will see incremental gains over TIME.