Print and Steal This Headline Swipe File But Use It For Good, Not Evil

Headline Swipe File

Click the image to download the Headline Swipe File

Every tiny business owner that is working in the “digital age” should have a Headline Swipe File.

I break out this document when I am writing:

  • An article title
  • A headline for a sales page
  • An email subject line
  • A name of a presentation
  • A name of a video
  • etc, etc

And, I copy and paste other people’s good headlines when I see them — hence the name “swipe file.”

The right headline, subject line, presentation title, etc can make a huge difference.  Just be sure to deliver on the promise you make in your headline.

You can download and use my headline swipe file by clicking here.

Print the swipe file and read through the headlines — try to determine why each of them works.  What psychological strings are they pulling that make people take action?


  1. Thanks Russ,
    I have always heard of swipe file and have collected marketing information at times but this is great. Thanks for sharing.

  2. Thanks Russ,

    I already keep a file in an excel spreadsheet so I’ll add these headlines to the list.

    When writing, do you write the headline first or the content? Just curious about how you work and what tends to work most efficiently.

    Barbie recently posted..Chocolate Almost Too Beautiful to EatMy Profile

  3. You’re welcome Cathy! I’m surprised you don’t have a file like this — you usually write very compelling email subject lines, etc
    Russ Henneberry recently posted..The Scalable Way To Lead Cold Leads To The SaleMy Profile

  4. Love it! Thanks for sharing Russ!

  5. Thanks, Russ! Sharing this with my peeps now!
    Teresa Cleveland recently posted..Intentions, Resolutions and GoalsMy Profile

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