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Question: “How was your dinner?”
Answer: “It was nothing worth writing home about.”
What do we mean when we say this? Examine it.
It means that there was nothing about the dinner worth talking about.
It was average. Uneventful. Boring. Blah.
Is there anything worth writing home about on your website? If not, your site will have a really tough time getting traffic.
How tough?
Is there any reason for you to visit a restaurant again, if they experience was average, boring, blah? You might get someone to visit your website once but they won’t stay long and they won’t be back.
How Links Work in SEO
The guys that started Google had a genius answer to this question —
“How can we figure out which web pages are worth a squat and which are average, uneventful, boring or blah?”
Easy — let’s figure out what people are “writing home about.” In other words — what are people writing about on their own websites —- what are they pointing at using links and saying “You should go check this out!”
This, more than anything determines your Google rank today.
It Isn’t About The Design
We have seen it all, people don’t “write home about” pretty website designs, flashy moving pictures on your site — we have seen it all.
We…
- link to,
- recommend to friends,
- tweet about,
- pass around on Facebook,
- talk about at cocktail parties
- and just generally “write home about”
… valuable content. Valuable writing, valuable video, valuable audio and valuable images.
What is valuable on your site? Are you using a website platform that makes it easy for you to add value to your website? What are your questions about how links work in SEO?
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{ 3 comments… read them below or add one }
Inbound links from other websites with high PageRank is perhaps the second most important element in SEO. Anyone that is serious about SEO or has extensive experience with it will tell you this.
Writing home may not be the best subject to talk about on your blog although if written properly it will be engaging and interesting to the average user.
Great stuff as usual, Russ. As you alluded, to: content, above all, is what people, including myself, constantly need to remember to focus on…it all flows from there.
@Greg — And you do a great job with this Greg!