TweetA 1/4 page ad in the Saint Louis Post Dispatch newspaper will cost you $10,000.
Holy Smokes! And that isn’t even the Sunday edition. Tack on another $6,000 if you want the Sunday edition.
And that’s nothing. A full-page black and white ad in the Wall Street Journal National Edition costs $164,000.
If you are reading this blog, I am guessing that this is not even an option for you.
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Let your competitors run traditional ads and swim upstream against the tide of the new media that is available.
Instead of driving to the Post Dispatch to get the word out about your business — drive over to Saint Louis Bread company. Connect to the Internet for free. And begin creating marketing that matters to your customers and prospects.
Engage with them.
Be social online.
Create real value for them. And bring $2.00 so you can buy a cup of coffee.
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{ 2 comments… read them below or add one }
Oh so very true Russ. That $2.00 may actually equal to your next big project with a new client. Indeed your competitors will aim to float upstream in hope to be the best with the mentality that traditional marketing works best. While they may be able to do that because they can afford it as a tiny business owner you simply can’t reach deep enough in your pockets to shell out that kind of change.
Traditional marketing may work to some extent for various businesses. Although creating targeted content that your customers will appreciate matters most and carries a good ROI.
@Ivan — Can you believe that it costs that much to take out a newspaper ad? No wonder these industries are falling apart — it is not a sustainable business model!