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I rarely talk about the importance of links any more – but it is not because it has become less critical to have incoming links from other websites — links are still extremely valuable.
If you aren’t aware — incoming links to your site from quality websites will give you better rankings in the search engines.
I Have Reformed
I was an Internet marketer that purchased links from brokers and engaged in other “black hat” link building techniques to manipulate Google (and the others) search results. I don’t do it anymore. Not because of law or ethics (though there is some of that), but because there is no future in it.
The Threat To Google
Remember that Google (and the others) are in the business of providing reliable, trustworthy, and relevant search results for your searches. They DO NOT want you to manipulate their search results. They want the best websites for a particular search term to rise to the top because they have GOOD CONTENT.
Google is paying some of the brightest minds in the world to develop ways to keep their search results from being manipulated. Paid link building is Public Enemy #1 in the battle against manipulation and they have been quite vocal about the fact that they have declared all-out war on paid links. It is a serious threat to the future of Google and is getting ample attention within the organization.
Let Your Hub and Spokes Build Links Naturally
In my eBook, Tiny Business, Mighty Profits, I discuss the ultimate marketing strategy for a small business owner. The book will walk you through the process of building a hub for your content by using a WordPress blog. The book then shows you how you can broadcast your content across the web using a series of spokes that extend from your blog.
Use broadcast vehicles like:
- Social Media (Twitter, Facebook, etc)
- Online Video (YouTube, DailyMotion, MetaCafe, etc)
- Email Marketing (AWeber, MarketVolt, Constant Contact, etc)
- Podcasting
- White Papers
- eBooks
- etc, etc.
Using this “hub and spokes model” will allow you to build links naturally because people will find your content and link to it. This will present no threat to Google. And guess what — when you are building good content and building links naturally to your website — Google will award you with traffic.
It will take time — more time than logging into a link brokers website and buying gobs of low-quality links back to your average to below average website — but in the end, you will build a resource on the Internet that your visitors will WANT to visit.
If you build something valuable on the Internet, your website will become the most profitable asset your company owns. It will work day and night for you with little money invested. You will build a buzz around your business that will naturally attract links — and the referrals will roll in from Google and the others.
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