Trust Not Traffic: What Are Your Internet Marketing Goals?

TweetGet your priorities straight!

What are your true Internet Marketing goals?

Is it better rankings in Google?  No.  Is it more traffic on your website?  Nope.  Is it more sales?  Absolutely.

No doubt you have heard of Pay Per Click Marketing (PPC) and Search Engine Optimization (SEO.)  Both of these tactics will increase your rankings in Google and/or send more traffic to your website.

What Will They Find When They Visit Your Website?

Sending 10,000 visitors to a garbage website via PPC or SEO wouldn’t do a bit of good for the business owner.  No one will buy from a garbage website.

All things being equal, we buy from people we KNOW, LIKE and TRUST.

Ask yourself this:

• What is on my website that will help me get to know people?
• What is on my website that will cause people to like me?
• What is on my website that will build trust with people?

Are you creating a community around your business on your website, allowing people to get to know you?  Are you providing helpful content that will cause me to like you?  Are you publishing video, audio or text content that will cause me to believe that I can trust you?

How do you feel about it?  What are your true Internet Marketing goals?