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There has been much said about the death of television, radio and print advertising. Especially newspaper advertising as more and more people turn to the web for their news and entertainment.
Tivo, On-Demand Video, Netflix and Hulu are killing television advertising.
Ipods, Pandora, and Satellite radio are killing radio advertising.
Blogs, free online newspapers and podcasts are killing newspaper advertising.
The question is Why?
The answer is that technology has advanced to the point where we can avoid being interrupted with marketing messages. Ok… ok, that is not entirely true but I predict that my son (3 years old) will hardly remember television commercials when he is my age (34.)
The technologies and devices listed above have been designed to kill interruption.
So instead of interrupting, marketers are turning to new media such as blogs, online video and social networking — where the underlying principle is:
“You better buy me dinner first and then we’ll talk about getting into bed together.”
Keep this in mind when you are marketing yourself in New Media channels like blogs and social media websites. Contribute to the success of your target market by giving away good information and building up sales generating trust with your market.
In other words, before you go getting frisky with your prospects — pick up the tab at a dinner — or two. 
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That is pretty savvy business advice. It is funny how the media has changed but I can visualize the old Hollywood theme, “Yea, let’s do lunch”.