Is Your Website a Sign of Trust or Danger?

TweetWe put ourselves at risk each time we spend hard-earned money on a product or service.

As a business owner, you must realize that your prospects are “shaking in their boots” and asking themselves dozens of questions when they are considering parting with their money for your product or service:

Will the product do what I thought it would do?
Will the service fix the problem that I have?
Will the business I am purchasing from be responsive to my needs if there is a problem?
Can the business I am purchasing from be trusted?

You, the micro business owner, know the answers to these questions.

Yes!  My product will do what you thought it would do.  My service will fix your problem.  I will be responsive to your problems and I CAN BE TRUSTED!

Prove It

As consumers we look for signs that we can trust the businesses from which we are considering purchasing from.  Many times it is the absence of these signs that will cause us to walk away with our money tucked safely in our pocket book.

The absence of these signs of trust are often deal breakers.

Signs like professional dress, business cards or a business email that does not end in yahoo.com or gmail.com.  These are the basics.  And, of course, you must have a website.

Your Website Can Be A Sign of Trust or a Sign of Danger

Your prospects WILL look at your website before they will do business with you.  They are (again) looking for signs.

Here is what they could find if you are following the Tiny Business, Mighty Profits marketing strategy laid out in the ebook:

• A site filled with helpful information
• A site that is updated frequently
• A site that showcases your expertise in your industry
• A site that indicates to your prospect that you are thriving, viable business

In other words, a site that will calm the nerves of that worried prospect, and ensure them that they will be making a wise decision to do business with you.  Your site will be engaging and helpful to the visitor, leaving them with a warm feeling about you and your tiny business.

On the other hand, your website could tell a different story about your business.  It could have a poor design or it might be simply a cold, static sales pitch that leaves the visitor with the feeling that you are either unprofessional or only in business for the money.

Your micro business will benefit tremendously by presenting your prospects with an engaging and valuable website.  If you do so, you will find that your prospects will not only pay you for your products and services but they will also tell their friends and colleagues.