Jet Blue is Doing it Right with Video

TweetThe worlds most powerful, up-and-coming brands are using video to engage with their target market.  Think of Jet Blue — what kind of images does it conjure in your mind?  Whatever those images are — that is their brand.

For me, when I visualize the Jet Blue brand, I think of a low-cost yet classy, young airline that is marching to the beat of its own drum.

Their recent online video promotion stays true to their brand, check it out.

You can see Chapter 2 and 3 of the CEO’s guide to Jetting series on my You Tube channel.