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is that when those magic hands aren’t working, you aren’t making any money.
Yesterday, I heard someone describe a local chiropractor as having “magic hands.” Which sounds like a good thing to have when you are a chiropractor.
However, if all you have to offer is intimately tied to you —- it kind of paints you into a corner.
You don’t have a magic process.
You don’t have a magic product.
You don’t have a magic location.
You have magic hands.
Those hands can’t be sold to someone else. They are a part of you. Those hands can’t be outsourced or hired out. They are a part of you.
If you remove your hands from the picture, the business fails.
This is often the case with tiny businesses and I think it is definitely the case with the business I have built thus far. For Pete’s sake — my domain is russhenneberry.com. My business is me. It is my speaking, my writing and my personality (good or bad) that defines my business.
If you remove me from the business — it’s dead.
I need to remedy this situation. And I would like you to consider your business in this light.
Are you building something that will persist if you remove yourself from it? How can we make sure that our businesses can be sold in the future, that we can hire out or outsource work? Do you use a chiropractor? Does he/she have “magic hands?”
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{ 2 comments… read them below or add one }
Magic hands? hmmm….
”…
Well Russ, I must say this is a very interesting way to look at the “tiny business owners” “special juice
First, I would comment that the “magic hands” is why the chiropractor is getting clients and it appears clients that “rave” about him/her….just the thing that takes a tiny business andmakes it a “mighty..tiny…profitable business”.
Now,to address the sell out-source outthought:
Magic hands are really your mighty tool in this business world…your thumbprint which no one will be able to purchase later on down the road.
They say all businesses should be “started…with an exit strategy” in mind, a very good concept if you know for sure tha you are going to “sell some day.
But I feel that if what you are building is a passion and profit center, you most likely will not ever retire, you may take more vacations, but doing work that is your passion will be hard to sell…because you won’t want to quit!
So that leaves to discss the third component: out sourceing. Yep, I think all mighty businesses that want to grow may need to outsource. The key to this is knowing how to create the income you desire. Creating income that exceeds outgo is essential and will ultimately guide the business owner to all the above.
Let’s face it Russ..magic hands are the “magic” creators…Magic budget objectives are the king….align those two things and you will have your “true north of he rest”
Thanks Russ great thought provoking post!
jennifer
@jennifer — I am reminded of the book Good To Great here because in it they discuss how the truly great companies are built to last —- no matter who is placed at the helm, the ship continues to steer north.
I think you are right Jennifer, it is much more likely that a successful tiny business will be started by someone with “magic hands.”