Worth Your Time: Keep This Marketer’s Thesaurus Next To Your Keyboard

Marketers ThesaurusThis book is never more than 5 feet from my desktop computer.

It’s a thesaurus full of “Power Words” and phrases that get people to take action.

If you struggle, as most of us do, to come up with the perfect word for:

  • Email subject lines
  • Presentation titles
  • Blog post headlines
  • Product descriptions
  • Offers

And dozens of other written and verbal forms of communication that are intended to drive action.

As Mark Twain said,

The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning.

Grab a copy of Words That Sell and refer to it often, it will be Worth Your Time.

 

Comments

  1. Also, use MORE WORDS THAT SELL – same author, Richard Bayan. Great idea to keep nearby.
    Judy recently posted..What happened to Grandma after 1904 World’s FairMy Profile

  2. Putting both books on my “Christmas gift ideas” for myself. Thanks!
    Barbie recently posted..Congo Pili Pili Chili Bar by Theo ChocolateMy Profile

  3. Russ:

    Thanks for the tip. I just ordered a copy. A book I picked up a while back was called Hot Button Marketing:
    http://www.amazon.com/Hot-Button-Marketing-Emotional-Buttons/dp/1593375166/ref=sr_1_1?ie=UTF8&qid=1351618206&sr=8-1&keywords=Hot+Button+Marketing

    It’s not the type of book you’d have on your desk because you wouldn’t use it daily, but it does help understand the buying process and how it’s all about appealing to the buyer’s emotions. Combining your book with this book, a person would have the tools necessary to be their own fairly effective copywriter:)

    Travis Van Slooten
    Travis Van Slooten recently posted..Better Blogging for Small BusinessesMy Profile

  4. Russ, I purchased a copy after you shared this nugget of inspiration over a year ago. I also keep it near my production desk (computer) and it has come in handy. Thanks for the recommendation.
    Steve MoneyPlanSOS Stewart recently posted..5 financial stress-reducing ideasMy Profile

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