You won’t believe how they did it.
An advertising agency increased sales for a UK Kraft cereal brand called Shreddies by 18%.
They didn’t change the formula, the size or the shape.
Here’s how they did it:
They turned the square shaped cereal 45 degrees and called it “Diamond Shreddies.”
Talk about marketing spin!
This resulted in an 18% increase in sales with taste testers claiming the “new” cereal was crunchier, more flavorful and more exciting.
Sometimes marketing is purely about perception. Purely about what we name something or how we describe something.
What could you add a new description to? What could you rename?
Share it with us! You just might spark a great idea for another tiny business owner!