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In my eBook, Tiny Business, Might Profits I lay out a strategy for marketing a tiny business with just a personal computer, a little imagination and a few well placed dollars.
It costs almost no money to market your micro business using the strategy in this book.
The eBook lays out the proven methods behind a powerful type of marketing, called Content Marketing.
It is the only method that I use to market my tiny business.
No newspaper ads. No radio or television spots. No billboards. No Pay Per Click spend. No paid Search Engine Optimization.
The strategy revolves around building valuable and relevant CONTENT for your target market. Content like this blog post, or my eBook itself, or a video.
The Good News
Creating valuable content doesn’t cost much money and can cost nothing if you are really frugal.
The Bad News
Creating valuable content takes TIME.
This blog post took time to write. The video I create takes time to shoot and edit. The eBook that I wrote took time to write and edit.
Tiny & Mighty, Inc’s Time Saving Tips
There is no getting around the fact that creating good content takes time. Sorry — there is no magic bullet here. You know “stuff” that is valuable to your target market. You need to deliver it. It will take time to put the content in a useful format so that your target market can consume it.
Repurpose Your Content
Tiny & Mighty businesses treat the content that they create like a Swiss Army Knife. It will have multiple purposes.
Example:
Sarah owns an online specialty coffee shop. It is definitely a micro business. She runs it all herself.
She shoots a series of three 10 minute videos about coffee.
Video 1 – How to properly Grind Coffee Beans
Video 2 – How to Brew the Perfect Cup of Coffee
Video 3 – How to Roast Your Own Coffee Beans
She takes these videos and uploads them to YouTube, but she doesn’t stop there. She also:
1. Burns them to DVD and mails them out to her customers.
2. Embeds them on her website
3. Uploads them to iTunes as a podcast
In this way, Sarah has taken her one video project and repurposed it to do 4 times the duty. Read more about repurposing your content here.
Capture Your Ideas When You Have Them
Many times, you will spend a good deal of your time trying to THINK OF good content to create. You will need to get a system in place where you can capture your great ideas as you have them.
You could carry around an index card with a pen everywhere you go, as a professor of mine did. Or email yourself with ideas from your laptop or mobile device. I carry an iPhone and the latest upgrade came with a cool application called Voice Memo, it allows your iPhone to record your voice. I use it all the time — it makes me feel important. 
Schedule Content Creation
Shut off your email, turn off your cell phone and for crying out loud shut down Twitter.
It is time to create some valuable and trustworthy content for your audience and you are not to be disturbed. Set aside the time in your calendar and GET IT DONE.
Learn more here or sign up below
