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Content Marketing (actually — marketing in general) is about getting people to engage with your business, brand, products and services.
Do you really care WHERE this engagement occurs?
Sure — I know that you would rather your target market engage with your business on your website. This way you have more control over the experience — the design, the conversion behavior, etc.
Get over it.
The fact is that people are spending more and more time on social networking sites like Twitter, Facebook and YouTube. According to Nielsen, we have spent over 13 billion minutes on Facebook alone this year — that’s billion with a “B.”
You have to get out there! Bring your marketing message to the people. Fish where the fish are.
Next time your market asks “My Place or Yours?” — respond cooly — “Whatever works for you.”
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