TweetHave you seen my content marketing strategy infographic? If not, click on that link and have a look. Study that infographic and read the article below it carefully.
It contains the secret to life.
Not exactly. But it does illustrate an extremely powerful type of marketing called Content Marketing that allows you to market your business very cheaply and it will make this article much easier to understand.
This article his one of many that I have planned that will contain Content Marketing strategies for different business verticals —- today’s is a not for profit business.
Content Marketing Strategy At The Pulitzer
The Pulitzer is a non-profit business in Saint Louis, MO that presents changing exhibitions and engages in a variety of programming initiatives involving the visual, literary, and performing arts.
And they are not perfect.
They are not doing everything in Internet Marketing perfectly. None of us are.
I can’t even describe some of their Internet Marketing as “good.”
But they are doing a better job than 99% of non-profits that I looked at for a presentation that I have coming up.
I think that what The Pulitzer has done well is one thing —— THEY GOT STARTED. They started a blog along with the Contemporarty Art Museum and they have been updating it regularly with valuable content.
Let’s have a look at their online marketing in this infographic:
The Pulitzer is using Twitter, Flickr, YouTube, Vimeo, Facebook and Email to market their non-profit.
Click on some of those links above and have a look at how The Pulitzer engages with their market.
What are your thoughts? Do you have any advice for us about Content Marketing Strategy and/or how it relates a non-profit organization?
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