Optimizing A Website For Local Traffic

by Russ Henneberry


google-yellow-pagesThis is a quick but powerful post for those of us that want to bring in customers from our local geographic area.

If your tiny business is aimed at getting local customers – you will need to let Google (and the others) know that.

How do you let Google know that you are a local business? You start by building a Local Business Center here — think Yellow Pages except free.  Then build a local listing on Yahoo and Bing here and here.

After that, as time (and in some cases money) allows, build profiles in all of the following places:

Build Local Profiles On:

Best Of The Web – Local – http://local.botw.org/
Superpages – https://my.superpages.com/spweb/products/business-listing
City Search – https://selfenroll.citysearch.com/
Info USA – http://dbupdate.infousa.com/dbupdate/startupdate
Yellow Pages – http://www.yellowpages.com/sp/advertise/
Insider Pages – http://www.insiderpages.com/advertiser/find_business
Localeze – http://webapp.localeze.com/bizreg/add.aspx
Yelp – http://www.yelp.com/
AlikeList – http://www.alikelist.com/registration?

Building these profiles will assist in getting better search engine rankings for terms that have a geographic target affixed to them such as:

‘accountant dallas tx’

OR

‘art studio 63129′

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{ 2 comments… read them below or add one }

Nancy Chou December 15, 2009 at 11:26 pm

Great advice particularly for small, local businesses. I recommend adding http://www.AlikeList.com to the “Build Local Profiles” list.

In short, AlikeList combines the power of social networks and online local-search to help people make and share lists of local businesses they trust. Check out http://www.youtube.com/watch?v=EWfJeYzOs6k

It’s not simply a referral site. AlikeList allows businesses to accelerate word-of-mouth marketing.

Reply

Russ Henneberry December 16, 2009 at 1:24 pm

Hi Nancy, Thanks for the heads up on Alike List — I checked it out and it looks great. It’s been added to the post.

Reply

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