TBMP Radio: Can Pay Per Click Marketing Grow My Business?

Pay Per Click marketing is one of the easiest tactics to do, and the hardest to do well.

Pay Per Click marketing (or PPC) is the general term for programs like Google Adwords.  When you type a keyword phrase into Google and click search, you will likely see some “Sponsored Results” along the top and right side of the search results page.  These are paid ads.  If you click, the merchant that placed the ad will pay for that click.

Adam Kreitman is an expert in Pay Per Click marketing.  He is owner of the Internet marketing company, Words That Click and co-founder of The Main Street Marketing Community.

In this 40 minute interview, Adam discusses the best practices for growing a tiny business using Pay Per Click marketing.

Enjoy the interview:

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Music courtesy of Kevin Macleod