TweetThe days of promotion are waning. We aren’t buying it any longer.
The big brands are not happy about it, but the tiny business owner is rejoicing because the (free) tools are available for us to market to the masses by becoming a PUBLISHER.
The differences between PROMOTION as marketing and PUBLISHING as marketing are many — here are two BIG ones.
A Promoter Exaggerates, A Publisher Informs
Promotion is filled with exaggerations… they are not always spoken implicitly, but they are always implied.
What Exactly Are They Implying Here?
A Publisher has no need to exaggerate, they do not intend to get the attention of the prospect by being untruthful or manipulative. Quite the contrary. The Publisher intends to win you over with valuable, informative and truthful content.
A Promoter Repeats, A Publisher Impresses
OK! OK! Fine! I am Lovin' it!
Promotion is about relentless, interruptive repetition. You say something over and over and over and over and over 
again until finally, it becomes BRANDED in your mind. There is very little substance to the message — the strategy is to make a single claim and repeat it many times.
The Publisher is more interested in creating someone that will SEEK OUT your marketing message. The Publisher wants you to subscribe to their marketing message because it is valuable and actually desired. No need for interruption or costly ad buys to gain the repetition necessary to “drill ” a message into someones head.
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