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We are living in the most exciting time period for tiny business owners in history. Today, you and I have the power of the press.
We have both the [free] tools and the [free] platform to create and publish informational and entertaining content to an audience.
The Platform
I suppose the overall platform that is available to us is the Internet in general but this notion is deceiving. The Internet has undergone a fundamental change since its popular inception in the early 90′s.
The fundamental change has been the availability of publishing tools like the one I am using to write this article — WordPress. This has been the real game changer. WordPress (and other blogging platforms) has given the tiny business owner a free and easy platform from which to publish content.
Learn to set up your own WordPress blog by watching these short videos.
The Tools
In my eBook, Tiny Business, Mighty Profits I teach the strategy that I (and thousands of other businesses) are using to market their small enterprises. It is called Content Marketing and it uses the aforementioned WordPress blog as a “hub” from which to broadcast content to your target market.
The tools that are available to us to broadcast from this WordPress blog platform are many:
- YouTube, Metacafe, DailyMotion Video Sharing Sites
- Really Simple Syndication (RSS)
- Email Autoresponders Like MarketVolt or AWeber
- Twitter, Facebook and LinkedIn Social Networking Sites
And the list of free “tools” for broadcasting your marketing message (your content) goes on and on.
Create your own Content Marketing plan by downloading my free eBook – Tiny Business, Mighty Profits in the upper right hand corner of my website.
You are not reliant upon anyone else to market your products and services. You are your own media house. You are your own publisher.
You are a rebel with a keyboard.
Learn more here or sign up below
