A Review of AWeber Email Marketing Service

TweetAWeber is the industry standard when it comes to email auto responders.  I recommend it highly but this review won’t be a complete love fest.  I do have some issues with AWeber that I will be discussing but overall, I am a big fan.

You can check out AWebers service by clicking here.

What is an email auto responder? It is a service that handles “soup to nuts” with your email marketing.

The service provides all of the following:

• The set-up of email opt-in forms like the one you see in the upper right of this site.
• The ability to segment your list of subscribers.
• The sending of a series of automated emails after someone subscribes.
• The sending of one-off “broadcast” emails
• And it keeps you from damaging your companies reputation by following strict anti-spam rules.

AWeber is just one of many companies that offers an email auto responder service.  Whether you decide on AWeber or some other service, I recommend that you use a trustworthy service to handle your email marketing.

Flexible Opt-In Forms -  As you can see in the upper right hand corner of my site, you can do just about anything with your email opt-in box.  You can add images, video, text and just about anything else to your opt-in box.

This is important because there are so many newsletters that are available and you need to do something a extra to get people’s attention.

Deliverability – For me, AWeber’s biggest strength is their deliverability.  AWeber is squeaky clean when it comes to SPAM and this leads to the ultimate in deliverability.  In fact, AWeber is so obsessed with ensuring that they are not sending SPAM through their service, it can be annoying sometimes.

However, the company is up front and honest about its policies — you should only be sending email to people that ASK for it.  Everything else is SPAM.

Check out AWeber’s Anti-Spam policy here.

Ease of Use -  AWeber is super easy to use with a handy set-up wizard that shows you your progress and prods you along to take care of each step in succession.  There have been a couple of times when I have struggled to find the location of some random setting or something but overall they score high in ease of use.

Opt-In Audio – I really dig this feature.  One of the biggest problems with a double opt-in (e.g. The first opt-in occurs by giving entering your email and then you must opt-in a second time by clicking on a link in an email – cutting down on SPAM… dang this is a long sentence to be in parentheses) is that you lose a fair percentage of people when they have to click on the link in the email to opt-in the second time.

Some people forget.  They delete the email.  They don’t understand what they are supposed to do.  And so on.  You lose them.

The addition of the audio that follows the first opt-in is a great feature and has reduced my percentage of second opt-in losses quite significantly.   Basically the audio simply tells the email subscriber what they need to do to complete the second opt-in.

AWeber is an outstanding service and I would recommend that you START your email subscriber list from the get-go using this service or something like it.  It is difficult to move from a self-managed Excel spreadsheet and Outlook email list to a service like AWeber because these companies are leery of the methods you used to harvest these emails.

You can check out AWebers service by clicking here.

Tagged as: AWeber