I can remember the crazy looks I would get back on ’09 when I would talk about CONTENT, CONTENT, CONTENT!
Business people just couldn’t wrap their head around how CONTENT could generate sales, leads and referrals.
It takes less convincing today and will take even less tomorrow.
Content marketing is hot:
Today, I get calls from people asking me about content marketing. What the heck is it? How do I do it? I think my competitor is doing it.
I go to meetings where other people are talking about content strategy.
But content marketing isn’t new.
Smart marketers have been practicing it for years. Actually, decades.
In 1895, John Deere launched The Furrow, a magazine that was intended to educate farmers about technology changes and best practice in farming — and John Deere products happen to be a very big part of that technology and best practice.
The Furrow is still published by John Deere today.
Educate, inform, inspire, assist, entertain. All viable goals for a content marketing strategy.
But the Internet changed the logistics
Geniuses like Bill Gates realized the advantages of the Internet immediately. Gates penned this in 1996 in an article entitled Content is King:
“The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.”
We don’t need to print a color magazine for our customers and prospects. We have WordPress.
We don’t need to put costly stamps on our content and mail it for distribution. We have email, Facebook and Twitter for distribution.
In fact, you would be crazy to begin a content marketing strategy today without an Internet component.
The eyeballs are online. Your customers are online. They want you to lead them. Teach them. Inspire them.
They want you to provide the content needed to make purchasing decisions.
Content marketing may be the new buzz word but it’s just business as usual for entrepreneur’s that realized it years ago.
Are you in?