TweetWoofWoof.mobi is a business website run by Connie Wolf, who is a dog sitter in Saint Louis, Missouri. At the last Tiny Business, Mighty Profits meet up, we analyzed this website as a group and went through all of the questions printed below the video.
Below is a ~15 minute video that breaks down the Internet marketing of this site — the meet up group spent about 1 1/2 hours with this site but this is a good summary of what we spoke about.
I would love to hear your thoughts in the comments section below!
- Crawlability
- Is the website indexed by the three major search engines?
- Are there major differences in the number of pages indexed in the three major search engines?
- What does a search engine see on the home page of this website? Interior pages?
- Content
- Is there any evidence of a duplicate content issue?
- Are there keyword rich, unique title tags used throughout the site?
- Are there keyword rich, unique meta-descriptions on each page?
- Is the site updated on a regular basis?
- Is there any video, audio or images used on this site to increase engagement or understanding of the business or industry?
- Connection
- How many inbound links does your website have?
- What is the quality of the inbound links to this website?
- Is this site listed in local directories? Google Maps, Yahoo Local, etc. (if applicable)
- Is this site listed in DMOZ? Best of the Web? Other relevant directories?
- Community
- Is there any user-generated content on this website?
- Is there any place to connect with the business online but off of the main website?
- Is there any way to engage the visitor with the business on the website?
- Is there any user-generated content on this website?
- Is this site offering any non-sales oriented resources?
- Conversion
- Is there a clear conversion behavior on all major pages of the website?
- Are there conversion behaviors available that are short of a sale or lead form?
- Is there a clear incentive for conversion?
What are your questions/comments about this site clinic process?
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{ 6 comments… read them below or add one }
This was my first time at Tiny Business, Mighty Profits meet up, and what a great meeting! Russ did a very thorough and entertaining diagnosis of woofwoof.mobi with the group. The 2 1/2 hours flew by and I learned so much! Thanks, Russ!
@Doug Miner — You are very welcome Doug — thanks so much for your kind comment and I hope to see you at the next meeting on March 11th!
Russ,
Great and complete “How To.” I will send some people looking to learn the basics to this video. Well done!
Steve
@Steve Thomas — Thanks for stopping by my blog Steve and thanks for the compliments about the video — I am going to have one more broad site clinic like this at my next meet up and then I think I will dive into more depth into one or two areas of Internet Marketing — this video probably tries to cover too much ground.
Hi Russ.
As usual, you made me think again. That’s a good trait of a good teacher, by the way.
this last meeting I certainly got the message; I must work on my web site. I want to upgrade it so if anyone visits it, they would want to return time after time. Not to mention spreading the word to others to see it. Thanks for an excellent topic and the “truck full” of ideas.
See you next meeting.
Dale
Exactly Dale — often times people refer to this as making your website “sticky” — it is a place that people want to visit time and time again.