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There are two parts to a successful Content Marketing strategy:
- The Content
- The Technology
The technology is the easy part. Yep… that’s right — the difficult part is:
- Having something to say
- Having the courage to say it
- Having the passion to keep saying it
- Having the creativity to say it in an interesting way
Learning how to put that wonderful content out to your target market via WordPress, Twitter, Facebook, Email Marketing, Online Video , Podcasting, and so on is a very TRAINABLE skill.
So, the question is — Do you have something to say?
I would love to hear your thoughts in the comment section! What would you say if you had the technology training to broadcast it? What are you waiting for?
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{ 20 comments… read them below or add one }
Russ,
I’m not so sure about the technology part of this post and the way it was expressed. I do have to agree though that your content needs to be delivered in a digestible fashion to the visitor.
Thanks,
Ivan
Oooooh…. good…. it’s about time you disagree with me about something.
Do tell.
Let me just clarify by repeating the following: Learning how to put that wonderful content out to your target market via Wordpress, Twitter, Facebook, Email Marketing, Online Video , Podcasting, and so on is a very TRAINABLE skill.
The key word is trainable — much more difficult to train someone to be passionate, courageous or dare I say … interesting.
In this case I’ll disagree more on your posts and create a controversy that will end up driving more web traffic to your posts.
That’s as much information I’m willing to give ABOVE THE FREE LINE! Else, that’s why I get paid for what I do
Oh do behave …boys
(I just love the fun of it all!)
But seriously Russ has a great point.
I have met some incredible tech-savvy people who are B-O-R-I-N-G…and worse yet, because of their shining “brilliance” and ease in which they can figure the tech parts out, they can NOT and are unable to “spoon feed” we “techno-peasants”(those with less than brilliant ease in understanding and carrying forth some of the more intense computer program skills)
This being said, the courageous, heretic of a business mind will be remembered NOT for their tech skills…but for their remarkable and unforgettable NEW PRODUCT…NEW SALES TECHNIQUE…NEW WAY to do the usual and ordinary…They have courage, faith, and unstoppable determination…HEY..that’s the Tiny but Mighty!
Ok..I’m done ranting….Had fun though! Thanks Russ and Ivan.
Jennifer
I agree with Jennifer. Many of us can learn the key strokeis to make technology work for us, finding the words to portray your message correctly sometimes takes HOURS. There are drafts and redrafts and redraft again before even a short post is published. Passion about your product or service is the real key. If someone feels your passion then they decide they want some of that.
@Tami Mitchell — although the issue that you bring up here is difficult to train — it is trainable. This is kind of the “perfectionist” syndrome that some people cannot overcome when they are blogging. Although you want to make sure that you are putting out high quality content — there needs to be a point where you publish that post and move on! Again — it’s a tough one because this is a personality trait and we all know how difficult it can be to change a personality trait. Certainly there are aspects of this personality trait that we don’t want to lose because they are assets to your business — but there are ugly sides to being a perfectionist as well.
Thoughts?
Good post! There are many times I’m staring at the daunting blank screen and wondering ‘what the heck do I have to write about now?’ It happens a lot! It’s very difficult to figure out the focus of a blog and what market to target. Perhaps you got a few words of wisdom on the content..!
@Kathryn — three words of advice actually — Focused, Valuable, Consistent — ask yourself if you have been:
Consistently creating focused and valuable content.
Once you can answer yes to that question — start promoting the H-E Double Hockey Sticks out of it thorugh every technology you are comfortable with — and my contention is that these technologies are VERY trainable — getting focused is hard, providing value is hard, being consistent is hard.
I still have a lot to learn about the technology, and I’m making slow progress.
I’ve done a fair amount of public speaking, and I’ve written content for a variety of purposes. To some degree, blogging is a little different. I’m early in my blogging career, but I keep seeing ways in which my game needs to be raised.
I don’t have a checklist, but it is certainly a challenge to deliver quality content that’s genuinely helpful, while leaving the impression that helps you.
Some people say that you don’t have to make a big deal out of the content, and that it can be pretty simple. I don’t necessarily agree. It depends on your purpose. If you want to entertain readers with something fun, that’s one thing. It’s a much different endeavor to develop the kind of content that consistently attracts the attention of a busy manager.
DALE FOGARASI’S CEREBRATION ON MARKETING.
Please read carefully:
Obviously, a large proportion of inter cultural communicative coordination presents a valuable challenge showing the necessity for any discrete configuration modality. I contend,initiation of basic charismatic subculture development adds overwhelming Folkloristic significance to any communicatively-programmed political ideology or techniques. Conversely, a primary interrelationship of system and/or subsystem of ideological logistics is holistically compounded, in the context of its self. In particular, the independent functional principle recognizes the importance of other disciplines, while taking into account the profound meaning of the Raw and the Cooked.
Nevertheless, any associated supporting element requires considerable performance analysis and computer studies to arrive at all deeper geomorphologic conceptualization. Of course, the characterization of critically co-optive criteria necessitates that coagulative measures be applied to possible bi-directional relationship approaches. Similarly, a constant flow or field collected input ordinates effects a significant implementation of any normative concept of the linguistic/holistic continuum….When you comprehend any of the above; I will comprehend Marketing.
Russ, as I suspect, you don’t know what to do with the above. I just wanted to illustrate how Us common folks feel when stepping into the world of Marketing. Either that, or just wanted add some humor to all of this.
Dale
@Dale — Ok… best comment ever!!!!
But here is a question I have for you:
Which would be more difficult for you to accomplish:
1. To teach someone to be passionate about Hungarian and U.S. politics
2. To teach someone the definition of the words ‘modality’ or ‘holistic’?
And, by the way — I am convinced that those paragraphs don’t mean ANYTHING!
Yes – I agree that comment is great Dale! I love it! And I’d like to think I actually understood an amount of it!
You hit the nail on the head, my friend.
Even if you can’t, or don’t want to do the tech stuff, it can be done.
What to blog about can be tough.
To do it right often takes research, on line and off line. This takes time and commitment, but the results are worth it!
It’s usually the process, not the event, isn’t it? It’s definitely this way with blogging. I have learned an amazing amount of things researching a subject I’m blogging about, even subjects I thought I was somewhat of an ‘expert’ on.
The process reinforces one of my favorite expressions: “A smart person knows what they don’t know. I get smarter every day!”
Thanks for the post, Russ!
@Fred E. Miller — you can definitely outsource this stuff but I would argue that with some training and repetitive use — you can easily use these tools.
Yes I agree… Technology is simple. Really good content is very challenging!
@Tom — Absolutely — but you seem to have figured out both the technology and the content piece.
To blog, or not to blog? That is the question!
I’ve been stuck contemplating the division of labor thing…
When I’m not doing that, I’m thinking about my target markets and how I can bring value to them.
@Bob Klein — Ha ha … it is definitely the question. There are only 24 hours in every day and you have to make tough decisions about how you will spend that time. My take is that if you commit to it, blogging is the healthiest thing you can do for your Internet presence.
Russ…
since I started a blog for my company, I have become a minor Wordpress expert. I can figure out how to make the technology do almost anything I want.
However, as bad as this may sound, even after 18 months of trying to blog, I still struggle with the content. The content is by far the hardest part to grapple with on an ongoing basis.
Of course, now that I have started reading your blog, that should become easier.
@Greg Bussmann — yep… this is exactly my point — I suppose my point in this post is that there is more than a technology barrier here — there is often an absence of a powerful message — and this message part (if it is not present) is very difficult to train, learn, etc.