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How did Google become a multi-billion dollar company with the trust of virtually every Internet surfer?
That’s easy — they did one thing very, very well.
PROVIDE RELEVANT AND TRUSTWORTHY SEARCH RESULTS
The Google home page is known for its simple design. A search box in a field of white and a few sparsely scattered links to other services they provide.
Likewise, the secret to YOUR success in Google is simple.
CREATE RELEVANT AND TRUSTWORTHY CONTENT
I know this isn’t what you wanted to hear. You wanted to hear that I had some secret formula for overnight success in Google’s search results. Don’t get me wrong, there are still ways to manipulate Google search results. However, those manipulative tactics are becoming much more scarce and the punishment for getting caught by Google is likely banishment from their index completely and forever.
If you want to build a sustainable brand online and plan to be around for a while you have to contribute. Give something substantial and worthwhile to your prospective community in the form of good and relevant content.
The search team at Google headed up by Matt Cutts is staffed with the best and brightest minds in the IT industry.
The search team has one mission –
ENSURING THAT GOOGLE HAS THE MOST TRUSTWORTHY SEARCH ENGINE AVAILABLE ONLINE
This team works very hard to close every manipulative loophole in their search algorithm. They will not stop.
What does this mean?
It means that if you want to build a web presence that is sustainable over the long term, it is time to start creating some valuable content.
- Start Blogging
- Start Screencasting
- Start Podcasting
- Start Creating Video
- Start Commenting on other Blogs
- Start using Twitter, Linked In and Facebook
As I always say, if you are not contributing to the Internet — your just another SPAMMER.
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