TweetThis is a nifty tool that can help you get your head around the types of activities your target market undertakes on the social web.
STEP 1: Click on the “Build Profile Now” button on the tool below. Select the age, sex and geography of your market.
STEP 2: Now, look at the categories that are extremely high or extremely low — are they “joiners?” Are they “creators?” etc.
STEP 3: Now, look at the slideshare presentation below the tool and find out what kinds of activities your market tends to participate in.
STEP 4: Now, craft your Internet Marketing strategy appropriately. For instance, if only 13% of U.S. Males are “Collectors” — don’t expect that they will consume your marketing through an RSS feed — that isn’t the way that they use the web.
Take a few minutes to look at this tool and the slides below it — you will learn quite a bit:
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