TweetThe most brilliant (and unique) feature of Twitter — is transparency.
You can see who is following who — what they are saying — and when.
Are you looking for people that travel a lot?
Or maybe your looking for people interested in women’s fashion?
How about people interested in sports?
Each one of these twitter accounts has 1 million+ followers and each follower has made a conscious decision to receive information from these sources about airfares, women’s fashion, or football.
These big brands have done the work for you — just piggy back off of the list they have already created. Start following some of these people — some will follow back.
Start the process of creating valuable relationships with people that fit your target market.
Leverage Twitter’s most unique feature — transparency.
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