TweetYou may not be a B2B business and you may have never heard of David Meerman Scott. That’s OK.
If you are running a tiny B2B firm or a tiny B2C firm, it makes no difference. The rules are the same and David Meerman Scott is spot on with his information and his delivery.
This is a keynote speech and thus a bit on the long side (30+ minutes) but worth every second of your time.
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{ 4 comments… read them below or add one }
Many thanks for pointing to my video. I appreciate it. David
Thanks for stopping by David — the content in the video is outstanding.
Russ, this is an excellent video. I particularly enjoyed the commentary about the “buying, begging, bugging” methods of gaining attention. Scott is right about these traditional methods and I’ve always thought that the organizations that cling most desperately to buying, begging for, and bugging you for attention are those that fail to understand, a) who their customers are, and/or b) the value of their organization’s products or services.
Scott mentioned the various channels through which we can “earn” attention, but I think he could have done more to emphasize the importance of not only being in the right places, but also delivering the right messages to potential customers, thus making the case for the kind of “good content” you frequently advocate.
Thanks for posting this video.
@John — yes, this is a great book too. I would agree — it is not just about being in the right places (which is totally tactical) but also in delivering the right message (which is much more strategic) —- the latter requires thought and consistency — the right message must be delivered over and over again —- FREQUENCY of marketing communications is still very important.
Thanks for the very thoughtful comment.