TweetDarren Rowse of ProBlogger.net is recognized by many as the foremost authority on professional blogging. In this video blog post, Darren discusses his blogging workflow.
Here is my take on blogging workflow and the Darren Rowse video.
One of the more difficult balances to strike in blogging is the amount of time you spend on each post:
- If you spend too much time, you won’t produce enough content for your audience (and the search engines) to take you seriously.
- If you spend too little time, you won’t produce high enough quality content for your audience to take you seriously.
It is certainly the case that a blog post does not require the amount of editing and revision that a published book or PHD doctorate should receive. The readers of your blog will be forgiving of a certain amount of misspellings and grammatical errors.
HOWEVER, they will not forgive you if the post is not RELEVANT to them and does not provide VALUE in exchange for their most valuable resource — THEIR TIME.
Notice that Darren talks nothing of looking for grammar, punctuation or spelling edits — he talks of looking for ways to add VALUE to the post. Many times he refers to this as adding WEIGHT to the post.
Don’t become discouraged by what appears to be a labor intensive work flow described in this video. The key to this kind of blogging is having many posts working at the same time — each at various stages along the work flow. You should know that at any time, these posts could be stalled, put on long term hold or killed altogether.
The reason to kill a post? It doesn’t provide VALUE to your target market.
Enjoy the video and remember to take notes – this is good stuff.
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