TweetI have been following Joe Pulizzi for nearly a year now. Joe is one of the most respected professionals in the Content Marketing space. If you are new to the Content Marketing concept, I highly recommend his book Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
One of the most interesting statements Joe makes in this short video presentation is concerning the “substance” of your message. He stresses the fact that you should craft your message the way a publisher crafts their message. Make the VALUE and RELEVANCE of your message the top priority of your marketing.
There is no place for a “hard sell” in social media channels, blogs and online video.
It doesn’t work.
Enjoy the video and check out Joe’s book… in fact, if you know me personally and see me at regular meetings – shoot me an email and I will bring you my copy.
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