[Video Lesson] Facebook Marketing for a Professional Services Business

by Russ Henneberry


This video shows the effective use of Facebook marketing by an attorney and is a good example of the use of Facebook marketing in the professional services industry.  You can view the Facebook page here.

This Part 3 of a 4 part series on effective Facebook marketing by real tiny business owners.

Check out this video detailing exactly how to set up your own Facebook page.

And here are the four Facebook marketing video lessons:

Video Lesson 1Facebook Marketing for a Brick and Mortar Business
Video Lesson 2Facebook Marketing for a Consulting Business
Vide0 Lesson 3Facebook Marketing for a Professional Services Business
Video Lesson 4Facebook Marketing for a Graphics Design Business

Here is what I see this professional services business doing well with Facebook:

  • Increasing searchability (SEO) by using a keyword phrase in the name of his Facebook page
  • Creating content that is then discussed between himself and his Facebook fans
  • Offering an easy way to contact him via the Send To Mobile application
  • Creating activity on the Facebook page (comments, “likes”, etc)
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{ 2 comments… read them below or add one }

John Beidle July 30, 2010 at 1:27 pm

Russ,

I post different content to Facebook but it all goes to my personal page. These posts are usually different articles I find interesting while surfing and done through the like button or facebook button. All of these posts go to my personal page but are mostly better suited for my business page. How do I get them to post to the page I want them to post to?

Reply

Russ Henneberry July 30, 2010 at 2:11 pm

@John Beidle — can you drop a link in the comments here to your Facebook page?

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