TweetHTML text is still king.
Try this — take your mouse and click on this very text you are reading and highlight this sentence. If you can highlight it, Google can read it.
Now, take a look at this video below. What do you suppose Google can read about that? Not a whole heck of a lot is right.
Our job as tiny business owners is to make it as easy as possible for Google to know exactly what we do for a living —- so they can refer us business. If your website is 100% video, your aren’t doing a very good job at that.
There is no question that Google has become better at indexing the contents of video, they are reading the file name, title, tags, category, etc. And videos, especially YouTube videos, rank fairly well for some keywords.
However, take a look at YOUR website — how much HTML text do you have?
I elaborate on this a bit in this video below.
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{ 2 comments… read them below or add one }
Video indexing is on the way and Google will once again claim its crown when that time comes. Textual content will remain number one forever. There are still hundreds of thousands if not millions of websites that simply don’t get it.
The recent improvement of the Google index and algorithm will hopefully shed some light on those misinformed or uninformed about SEO.
Nice post.
Thanks,
Ivan
@Ivan — SEO is becoming more and more mainstream — just in time for Social Media to come along be the next “mysterious” marketing tactic.