TweetOne of the most powerful books I have ever read is called Permission Marketing by Seth Godin. It is an oldie (by Internet Marketing standards) but a goodie. Seth talks about Interruption Marketers vs Permission Marketers in this classic marketing book.
In this short (2 mins) video piece I discuss how Permission Marketers can get the permission of their prospects to continue the conversation.
This type of marketing requires a TRADE; Marketer provides valuable content in exchange for the prospects permission to continue the conversation. Permission from the prospect is given in the form of:
- A subscription to an email list
- Following the marketer on Twitter
- “Friending” them on Facebook
- Subscribing to the marketers RSS feed
- etc, etc
In all of the above cases, the prospect has opted to continue the conversation by giving the marketer permission.
Enjoy the short video:
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{ 4 comments… read them below or add one }
Russ,
This is a great post. I am happy that I got a chance to find out more about Permission Marketers and Interruption Marketers in the last MeetUP as well.
Keep it coming!
@Ivan — Thanks Ivan! Permission vs Interruption is an important distinction in marketing — and becoming more important by the day.
@Russ Henneberry Not only that but it also helps move your business along by ensuring that you market to the right audience.
I can’t even begin to tell you how much of Interruption Marketing I end up being tied in on day to day basis in particular e-mail.
@Ivan — Yep… you can be sure that you are marketing to the right people when they have raised their hands high and asked for your marketing.