A Hilariously Sad Look At How We Measure The Wrong Things

Don’t forget:

  • You can’t use website traffic to pay your electric bill.
  • You can’t pay your mortgage with YouTube video views
  • You can’t eat your Twitter followers (well, I guess you could but you would have the law to answer to for that Mister.)

Make sure you are measuring the right things.  Number of leads, closing rates and sales are still primary metrics.

I’m not saying you shouldn’t use Twitter, YouTube or worry about SEO.  Maybe you should.  Just make sure the raw number is not the only thing you are measuring.

This video from marketing agency john st. is unfortunately only slightly over the top:


  1. OMG, I laughed my butt off! LOVE this vid!!
    Seriously, though, another short and sweet post that hits it right on the nail head!
    I know how tempting it is to keep track of those other numbers (the ones that don’t matter so much) so I’ll be keeping this post forever to remind me of what’s important.

  2. Ha ha… Thanks Val!
    Russ Henneberry recently posted..Print and Steal This Headline Swipe File But Use It For Good, Not EvilMy Profile

  3. That is too funny. Thanks for sharing.

  4. This is awesome. what a great way to communicate a message.

  5. Russ, that video cracked me up. It reminds me of something that’s been on my mind lately, and that’s this: Marketers think about your methods. Anything you’re doing that could be considered “gaming the system,” just stop it. You will be found out, taken to the woodshed and spanked.

  6. loved the video – shared it with my FB contractor professionals group! thanks!!

  7. Best. Video. Ever!
    Jennifer recently posted..2012 Waterlily Competition Winners AnnouncedMy Profile

  8. Thanks for sharing this Russ.

    Too funny! “One day we won’t need the viewer.”

    I totally agree with Steve… ” Anything you’re doing that could be considered “gaming the system,” just stop it.”

    Connecting & engaging with your best audience is more fun anyway.
    Teresa Cleveland recently posted..An extra hour…really?My Profile

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    A Hilariously Sad Look At How We Measure The Wrong Things

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