- You can’t use website traffic to pay your electric bill.
- You can’t pay your mortgage with YouTube video views
- You can’t eat your Twitter followers (well, I guess you could but you would have the law to answer to for that Mister.)
Make sure you are measuring the right things. Number of leads, closing rates and sales are still primary metrics.
I’m not saying you shouldn’t use Twitter, YouTube or worry about SEO. Maybe you should. Just make sure the raw number is not the only thing you are measuring.
This video from marketing agency john st. is unfortunately only slightly over the top: