(Attention SEO Newbies) What You Need To Know About SEO

TweetSo, you are wondering “What Do I Need to Know About SEO?”

This is a series of links to other posts that I have written about SEO.   It was surprising to me how much I had written about the subject.

Start clicking on links and you will certainly learn something if you are a SEO newbie.

SEO and PPC are where I “cut my teeth” in Internet marketing but I have since began to distance myself from them as I discovered the wonders of Content Marketing.

Firstly, the days of using SEO as a stand alone strategy are gone.  SEO needs to be a part of your overall Internet marketing but is not the end all strategy that it used to be.

That being said, it is very important to understand how the search engines work.

Here is what you need to know:

1. Firstly, SEO is about outranking your competition for keywords or keyword phrases.  You need to understand how to use a basic Keyword Research tool like the Google Adwords tool to get started.
2. You need to be worried about your competition as much as you are about your own site — do some competitive research.
3. Get your on-page SEO taken care of:
   1. Title Tags
   2. Meta Description Tags
   3. URL’s
   4. Alt Text on Images
   5. Cross Linking
4. You need to understand how to check the number of incoming links you have as well as  how building inbound links can affect your website rankings.
5. Lastly, it’s time to take a look at how social media will eventually intersect and meld with SEO.