Why HootSuite Rules

TweetSocial media sites like Twitter, Facebook and LinkedIn are powerful business tools.

But you have to be careful or you will find yourself tweeting, linking in and facebooking all day long and never producing any revenue.

Social media sites are like networking events — you don’t want to spend all day, every day networking.  At some point you have got to get some work done.

Just like anything else — you need to set up processes and leverage tools when they are available to get the most ROI out of your time spent with social media.  Tools like Hootsuite.

HootSuite Rocks As A Social Media Tool

Here’s why — refer to the image below:

1. HootSuite is web based — which means you can access it from any computer
2. Easy window to manage your status updates
3. Schedule your status updates to go out later
4. Manage multiple Twitter, Facebook and LinkedIn accounts
5. Built in URL shortener
6. Tabs let you easily switch Social Media sites
7. Multiple columns for a full view of each social media stream
8. View video without leaving your Hootsuite page

One thing that I didn’t point out with a number that is SUPER COOL is that Hootsuite allows you to see “conversations” within Twitter — which is great because (let’s face it) sometimes Twitter looks like a big jumbled mess.

What tools do you use to manage your social media?  What advantages/disadvantages do they have?