Why People Don’t Buy & Why I Hate The Word “Cute”

TweetMy wife:  “Ooooh!  Look how cute this store is.  Look how cute these knick-knacks are.  Look how cute the little old lady is that owns this cute little place that sells all of this cute stuff!”

For me, cute is another word for useless.  Non-practical.

Nevertheless, I found myself shopping in one of Missouri’s cutest towns over the weekend.  We bought things from some of the shops and others we walked out having not spent a dime.

Why did we buy from some and not others?

There are lots of reasons people will visit a store and not purchase anything.

Some of these reasons, you can’t control — e.g. — you don’t sell what they are looking for or they were just “window shopping” or browsing and never intending to buy anything from the start.

Why People Don’t Buy

• The store wasn’t pleasing to the eye
• The prices weren’t right
• The store owner wasn’t pleasant
• They don’t feel the store/products were trustworthy

Potential customers visit and leave your website every day.  Answer these questions truthfully about your website –

• Are you communicating trust through the content of your website?
• Are you showcasing your pleasant personality, showing that there is a real human being behind this tiny business?
• Are your prices right?
• Is your site professionally designed and pleasing to the eye?

Create unique, helpful and trustworthy content on a professionally designed website that communicates your expertise.

And you will win sales.

What about you?  What are some other reasons people walk out of a website without buying anything?  Am I being too hard on the word “cute” — are their “cute” things that are also practical.  Hmmmm… name one!