I know it’s surprising but…

It’s not about Twitter followers. Or Facebook “Likes.” Or website traffic.

If you think getting 10,000 Twitter followers and 1,000 unique website visitors per day is how you will grow your business — you should look elsewhere for training or consulting.

And you won’t have to look far.

There are “gurus” lined up around the block that are ready to sell you a silver bullet for $997 per month.

But I have a feeling that’s not who you are. You know better.

If I’m right about you… read on.

The Simple Truth

I say simple because it is simple.

The Internet has not changed the principles of business. It has magnified them.

We still do business with people we know, like and trust.

Yes, yes… volume is important. But it doesn’t come first.

First, we take your existing assets (on and offline) and squeeze all the ROI we can out of them.

We connect. We build something worth talking about. We learn to tell your genuine story using the free publishing tools available to us online.

Actually, this is great news

Good news because there is nothing behind this magic curtain we call the Internet.

You can do this!

You can do this because you know how to connect with other human beings. You know how to provide value. All that’s missing is the know-how.

I say this all the time…

“The technology and the tactics are the easy part. The hard part is having something of value. Having the courage to tell the story. And having the tenacity to keep telling it.”

If you have a real solution to other people’s problems you are poised to grow your business beyond belief.

We learn the fundamentals

Depending on the level of expertise you come to me with, we will begin to address the fundamentals of Internet marketing in a series of one-on-one training calls. I will be working with you every step of the way.

I will teach you things that, very likely, your competitors are completely clueless about.

You will become very clear on your objectives, how to measure them and where you should be spending your priceless energy.

Every tiny business is different. Every tiny business owner is different. And therefore every training is different.

That being said, these are some fundamentals we will likely address that will catapult your business to a new level:

• How do we measure the traffic on your website?
• How do we convert that traffic from visitor to conversion? (sale, lead, donation, subscriber, etc)
• How does Google work and how can we get more Google love?
• How does social media work and how can we build more “buzz” about our products and services?
• How can email marketing make an impact on our bottom line?
• How can online activity drive registration for online and off-line events?
• How can I start accepting payment for my products and services online?
• How can I sell my expertise by marketing information products?

I am your pilot

I don’t go through endless Powerpoint slides attempting to prove that a person can indeed die from boredom.

I use GoToMeeting software (which I couldn’t live without) to deliver these training sessions. I can see your computer screen. You can see mine.

And we will be working on your business, not some fictional example business. We will be making changes to your website… live on these calls. We will be using your social media accounts… live on these calls.

During the training calls, we will move the needle on your dream.

This is about you. Your dream. Your vision. Your success.

You are not guaranteed a spot

I don’t work with everyone.

I need to know a few things about you first…

1. What is your work ethic? This takes work. Period. If building a business was easy, there wouldn’t be gridlock traffic on the highway at 8 am and 5 pm every day.
2. Can you expand your comfort zone? I don’t care how technically savvy you are, we can make things happen for your business online. I do, however, need to know that you are willing to try new things and keep an open mind about the new ways we are communicating and networking in today’s business world.
3. Do you have the financial means? I’m reasonably priced for the results I deliver. I have paid a dear price to get the “hard knocks” education (and traditional education) I have. I pay my bills on time and I expect my clients to do the same.

And here is a big disqualifier… what website platform are you currently using?

I only work with business owners that are either:

1. using the WordPress website platform

-OR-

2. are willing to convert to the WordPress website platform

Why WordPress?

While WordPress is not always the best solution for a tiny business, it usually is.

Most of the top Internet marketers in the world use WordPress as their website platform.

Why?

3 reasons:

1. Crawlability – Right out of the box, WordPress and Google love each other. Using WordPress solves 90% of the problems that cause search engines like Google to cry in their beer.
2. Flexibility – We will be making changes, adding and editing content, connecting our site with other sites and otherwise making rain with your website. We need a website platform that can keep up with the pace.
3. Interactivity – Your customers expect to be able to communicate with you via the web. We will be tapping into the social capabilities that the WordPress website platform allows us. And it is powerful stuff.

And, it’s easy to use.

 

If your website is little more than an electronic brochure that never gets updated… you are dead in the water. I won’t be able to help you unless you are willing to make the change.

Could you get results by staying on your current non-Wordpress website platform? Perhaps. But not with me.

I know how to make things happen for your business on the WordPress platform and I have decided it is best for everyone involved if I make WordPress a requirement.

Find out more about getting moved over to the WordPress website platform by clicking here.

Cost

Firstly, I hope you consider your marketing an investment. The goal of each marketing dollar spent is to generate a return on that investment. Internet marketing is the most cost-effective way to reach your audience.

If I have the availability, I will customize your training for as many hours as you like.  The cost is roughly $150 per hour but the more hours you book, the lower the hourly rate.

 

Internet marketing takes time, a six month agreement is required for all marketing training engagements. Plan on committing to this training for the entire six months if you want to see significant results.

If you’re ready to get serious about the success of your business. If you want more sales, leads, referrals or donations… let’s get started!

~Russ

Wooo Hoooo! Russ, you know how you taught me about putting content out there, creating awareness, keeping at it, getting potential clients into the funnel and eventually you bring in a client? You’re right! It works! It takes time but it works! Still learning, still plugging away, but I’m starting to see results! Phone call: Where’d you hear about me? “On the internet.” Email received: “Hello, I saw your post on the internet and I want to hire you.” It takes time, but eventually it starts to work. Thanks!

~Jan Roberg

Owner, Roberg Tax Solutions

I had the pleasure of hearing Russ present to a group of Entrepreneurs last week. I thought I was pretty savvy in the marketing department- boy was I “old school”! The world has changed and the old ways are not going to continue to produce the results we want and need. Russ explained in “plain language” -not “techy speak”, that Internet marketing turns the traditional marketing funnel on it’s head! Literally! We almost made some costly mistakes in redesigning our website! Thanks to Russ we are now looking forward to great returns!

~Margaret Kenyon

AAIM Employers Association

Russ led me through two hours of training on WordPress that targeted what I wanted to know. He showed me a number of simple, easy-to-use techniques to simplify what I was trying to accomplish. He showed me a couple of tools that I didn’t know existed and let me work with them during the training. On top of that, Russ is a genuinely nice guy. We had a lot of fun during the training. If you’re like me, looking for simple, effective solutions provided in a timely fashion, Russ is your guy.

~Dale Furtwengler

Author, Pricing For Profits

Russ is a great teacher. In addition to the fact that he’s an accomplished and compelling presenter, he also possesses an extraordinary amount of business knowledge specifically focused on new and emerging online economies.

He is fluent in every facet of social media marketing including social posting, facebook and twitter strategies. He’s also well versed in video marketing, blogging and content marketing development.

Russ has the rare ability to apply tried and true, business fundamentals to his own business as well as to the businesses of his clients. He knows the importance of maintaining focus and measuring progress. He would be an asset to any business owner seeking to improve their online business performance.

~Tom Croghan

Owner, C2Collective

The days of static brochure websites are over and dynamic content is where you are going to make a difference as a tiny business owner. It didn’t take long for Russ to convince me that I needed a website to which I could actively contribute my expertise. A website that pushed out my content and caught the eye of others, including search engines. Not only did Russ create the framework for such a website, but also taught me the who, what, where, when and why of keeping it full of fresh content. If you’re going to be successful you need lessons from Russ Henneberry!

~Gretchen Jaspering

Owner, Bailiwick Communications

Russ is able to train me me how to do things so I don’t have to call him for every little update or change. I recommend him to anyone in need of Internet Marketing help!”

~Kathryn Mae

Science Fiction Author