You Can’t Buy My Attention Online

TweetBig brands like Coca Cola, Nabisco and General Motors are frustrated by the title of this post — but micro business owners are rejoicing.

Why?

Because the Internet has leveled the playing field for tiny business owners like us — we can be as effective as a big brand on the Internet because it isn’t about have a big ad budget — and big ad budgets are what squashes the little guy on the radio, television and in print.

But not on the web.  You can’t BUY my attention on the web.

You have to earn it.  You have to provide something valuable to me so that I WANT to hear your message.

When you provide something valuable, only then will I give you what you so highly covet – my attention.